Warren Buffett will be making his debut in Hudson Valley real estate ventures today.
Prudential Serls Prime Properties in Hopewell Junction will officially become Berkshire Hathaway HomeService Hudson Valley Properties at a brand launch tonight at the Dutchess Golf Club in Poughkeepsie.
Though Dutchess-based, the company focuses on plenty of home and commercial sales in Westchester and Putnam County, specifically in Cold Spring-Garrison and in Carmel, says president and principal broker Steve Domber, president. It also sells and lists properties in northern Westchester including Chappaqua, Katonah, South Salem and Yorktown.
Berkshire Hathaway HomeServices was created in 2012 as a new real estate brand majority-owned by HomeServices of America, an affiliate of Berkshire Hathaway and Brookfield Asset Management, which acquired Prudential Real Estate in 2011.
“Prudential was not a global brand. This allows the brand to go global. Warren Buffet and Berkshire Hathaway are well known abroad. It is a good opportunity,” said Domber during a phone interview this week.
He explained that the sales agents in the newly-formed company and their clients will benefit from the group advertising and marketing of the new brand.
“Exposure is what sells houses. And this gives us a bigger platform,” Domber said. “Warren Buffet and Berkshire Hathaway have always been focused on long term investment strategies and it appears that their view is that the residential real estate market is recovering. I think they acknowledge that the real estate market is only going to get better in the next years and now is the time to get into it.”