Here’s a cool community endeavor that seeks to enhance Main Streets across the USA. It’s being spearhearded by Montvale, NJ-based Benjamin Moore. “Main Street Matters” is the company’s largest multi-platform campaign.
The campaign asks consumers around the country to cast their vote online for which 20 Main Streets should be revitalized of the more than 100 North American cities nominated at
Nyack is one of four communities nominated in New York. The others are Red Hook (Brooklyn,) Narrowsburg and Woodstock.
Here’s some info from the Benjamin Moore press release. By the way, the company is working with Brad Pitt and Make It Right, his philanthropy, on the campaign.
In addition to partner organizations, this effort will be brought to life with local Benjamin Moore dealers and in conjunction with local municipalities, small businesses and local Chambers of Commerce. The effort will begin this summer and the work on repainting these Main Streets will be completed over the next year.
Benjamin Moore will not only provide the paint and supplies needed for façades, porches, railings, shutters and other exterior building trims, but its color experts will consult on the best choices to enhance the architectural style, regional influences and historic references in each community.
Voting began on May 16 and will end at 11:59 p.m. EST on June 30, 2013.
Benjamin Moore will post the final list of Main Streets and towns to be repainted on www.paintwhatmatters.com in July.
For more information, a list of nominated cities across the U.S. and Canada, and the ability to cast your vote please visit www.paintwhatmatters.com.
Maybe Brad Pitt will come to Nyack and paint some facades!